1. InDesign:
- Why you need IDML files in InDesign (2.5 min)
- Type inside any shape (1 min)
- Type on a path (3.5 min)
- Package an InDesign File (4 min)

2. Work in class on
TYPOGRAPHY BOOKLET PROJECT (Pages 14 and 15)
Page 14 Individual design: redesigning the previous layout.
You have to put there headline, body copy, drop cap, pull-quote, image. (Use your text and image)

Procedure:

1. Look at and analyze good magazine page designs. Choose one as a guide (or a combination of several examples)

Some examples (click on each image to see more pages)

More examples (there are many examples on the internet, but not all of them are good)

2. Make several pencil sketches of your design (for yourself, but it is a good idea to show them to me)

3. Work in InDesign
Page 15 (the last one) Type on a path, type inside a shape

Due for both pages and the whole project is 10/7, before the class.

LEARN INDESIGN

Learn and practice InDesign

- Type inside any shape
- Type on a path
- Create type on a path
- Package an InDesign File

DO & SUBMIT

Typography Booklet Project

1. Finish working on pages 14 and 15

2. Submit the project into the dropbox for grading

Submitting into the dropbox - two ways:

Packaged InDesign file (more professional)

How to package your InDesign file

(You don’t have to zip the folder)

Name the folder ‘Lastname Firstname Typebook’

Or:

InDesign and PDF files (3 files total)

- InDesign INDD file; name it LastnameFirstname-Typebook.indd

- InDesign IDML file; name it LastnameFirstname-Typebook.idml (see notes below)

How to Create an IDML File:

1. Open your project in Adobe InDesign.

2. Go to File > Export (or File> Save As / Save a Copy).

3. Choose InDesign Markup (IDML) from the format menu and save.

- PDF file; name it LastnameFirstname-Typebook.pdf

Notes: why IDML?
1. Exporting your file as an .idml allows users with older software versions to open and edit your project
2. Converting a crashing or corrupted .indd file to an .idml (and saving it back to .indd) can clear out hidden errors and fix the file
Please don't forget to remove all extra files from the dropbox

1. Intro to Adobe Illustrator
- Illustrator; Vector graphics vs. Raster graphics (2 min)
- What you can create with Illustrator (1min)
- Work area, tools and panels
- Working with text (beginning)
- Basic shapes (Measurements)
- Anchor points and paths

2. Project 2: EXPRESSIVE TYPOGRAPHY - the meaning of the word expressed visually
Examples of Creative Typography in Advertising
Video Word as Image (3 min)

LEARN ILLUSTRATOR

Study Illustrator

What is Illustrator
Get to know Illustrator (all parts)
Tools panel chart
The selection tools
How to work with text in Illustrator
Basic shapes (creating with measurements, fill, stroke
Basic shapes (with shortcuts)
Anchor points and paths in Illustrator

DO & SUBMIT

Project Expressive Typography, sketches

STEP 1- research:
1. Look at these examples and analyze how the word’s meaning is expressed visually

More examples
2. Browse the internet to see and analyze more examples

STEP 2 - pencil sketches, two pages:
(consider Sans Serif typeface only)
Reminder: work WHITHOUT any additional element, ONLY with letters of a word.

1. Choose 4 words (see project text)
2. Create two pages of sketches in your notebook, (horizontal layout):
Three different ideas/variations for each chosen word, each variation in a square.

- Page one: 2 words with 3 variations for each (six squares)

- Page two: 2 other words with 3 variations for each (six squares)
Sketches have to be accurate and represent as precisely as possible how each word will look on the computer
Sketches Example of words Hide and Open (Page one of two)

Due: 10/13
Note: this time I will grade your sketches (30 points)

Important Guidelines:
– Consider the entire space of the square.
– Use only the letters used to spell the word as part of your visual elements. You may choose to repeat or omit letters if appropriate.
– Consider how the use of negative space and positioning can help with the meaning of the word.
– Consider scale, repetition, overlapping, uppercase, lowercase, etc. to create a visual definition of the word.
– You can only use the letters that belong to the word.
– You may crop or “remove” parts of a letter as long as the letter is distinguishable.
– DO NOT use drop shadows.
– DO NOT use horizontal/vertical scaling (distortion).
– DO NOT use additional elements, shapes or images