Ad Campaign
The Ad Campaign project requires students to create three print ads that advertise a product, event, or awareness campaign. The ads must be image-driven, and before beginning their design work, students must develop a comprehensive campaign plan. This plan should include necessary research, the development of a strategy, the establishment of objectives and an objective statement, the development of the design concept, and the creation of professional designs. This is a team project, with two students working together, one as an art director and the other as a copywriter. They will use Photoshop or Illustrator software to create their ads.