DO NOT LIST:

• Do not forget about hierarchy of information
• Do not use more than 2 typefaces (exception – 3, but very carefully);
• Do not use 2 decorative typefaces (one can be decorative and the second – traditional)
• Do not use all capitals in cursive fonts and in body text
• Do not distort/stretch font
• Do not use: Comic Sans, Curlz MT, Brash Script, Monotype Corsica, Bradley Hand ITC,
  Kristen ITC, Viner Hand ITC, Papyrus and similar 100-years-old typefaces
  (Times New Roman and Arial – only for body text)
• Do not use little difference in font sizes (use the second one at least 2 times bigger)
• Do not use many colors and especially gradients
• Do not put the text with one color on the background with the complimentary color, or with the same value
• Do not put the text on a busy background (make it readable)
• Do not apply layer styles such as Bevel and Emboss, Glow and unnecessary shadows from layer styles
• Do not put the text of different meaning with equal distance and equal size
  (use big size contrast; cluster this text in groups according to their sense and meaning, putting these groups into different positions)