RESOURCES


GRADING SYSTEM
10% Attendance, (including individual meetings), course participation, and timely submission of all assignments/assignments’ parts
50% Portfolio professional development consisted of:
    
30% Work (different varieties) and files (properly optimized) quality
    
10% Web portfolio design/layout
    
10% PDF portfolio design/layout
20% Personal identity – resume set: professionally written and design resume and business card (any other collateral like a promo card or leave-behind for extra points)

10% Portfolio midterm presentation, PDF (visual and verbal), including business card design and resume (and promo piece if you have one)
10% Portfolio final presentation, PDF and Web (visual and verbal), including all components
Total 100% (or more with extra points)

Notes:
- I am adding extra points for any exceptional work and excellent class participation
- I am subtracting 2 points every time when any of the following parts is not done or submitted for a given due date (usually for the next individual meeting)

    
1. Any assignment or an assigned file
    
2. Any part of a particular discussed work
    
3. Any part of the assigned homework is not completely done
    
4. I don’t see any changes in your dropbox from the previous week
- If we discussed the work and nothing is done toward the next meeting (design is not corrected, the file is not properly optimized, the ad files are not converted from PDF to JPG, the projects are not sorted, projects descriptions are not written, PDF portfolio file is not created, etc.) I am not returning to that issue until it is completely done.
- I would strongly recommend making notes in a notepad during our discussions in order not to forget any smallest detail

PERSONAL MEETINGS SCHEDULE
Weeks 3 - 7
Wednesdays, room P115

 

3 - 4

4-4:30

4:30-5

5-5:30

5:30-6

6-6:30

6:30-7

7-7:30

7:30-8

8-8:30

Week 3
2/13

Lylianna Velazquez

Kathy Li

Enrique Lopez

Justine Lee

Benjamin Barbot
Kyasia Brown

Akina Jiao
Jovany Grande

Jesenia Oquendo
Tiana Mcrae

Brandy Ortiz
Devin Sauls

 

Week 4
2/ 20

Lylianna Velazquez

Kathy Li

Jesenia Oquendo

Kyasia Brown

Akina Jiao

Jovany Grande

 

 

 

Week 5
2/27

Kyasia Brown

Devin Sauls

Jovany Grande

Enrique Lopez

Justine Lee

Benjamin Barbot

Tiana Mcrae

Brandy Ortiz

 

 

Week 6
3/6

Lylianna Velazquez

Kathy Li

Jesenia Oquendo

Kyasia Brown

Akina Jiao

 

 

 

 

Week 7
3/13

 

Devin Sauls

Enrique Lopez

Justine Lee

Benjamin Barbot

Tiana Mcrae

Brandy Ortiz

 

 



JOBS, PORTFOLIO, RESUME, INTERVIEW
(More info is on Week 2 part)


SPECIALIST VS. GENERALIST JOBS
General explanation
Design field: Think (strategize) like a generalist, and make (deliver) like a specialist.
Is it Better for a Designer to be a Generalist or Specialist?
Should designers be generalists or specialists?

FINDING JOBS
5 Job-search Steps to Shorten the Hunt
List of networking:
Top Design Organizations
Professional Organizations

PORTFOLIO
Valuable advices
Leave-behind item
Some Leave-behind examples
More Leave-behind examples
Web portfolio:
Non-web major students can use any freebie sites or website builders, software editors and tools, like Adobe Muse, Carbonmade, Squarespace, Wix, Webflow, CoffeeCup Editor, Espresso editor, RapidWeaver, PageCloud, Weebly, Bootstrap (including built in Dreamweaver, as well as Dreamweaver Fluid Grid) or similar
More portfolio-building websites

PROJECTS VARIETIES/CATEGORIES
A portfolio has to exhibit a student' s achievement in several areas. These are possible categories, you have to have at least 5 different categories from this list.
· Logos, symbols, business cards, stationary (or sets)
· Graphic design: posters, booklets, flyers, brochures, etc.
· Branding
· Ad campaigns
· Single ads
· Editorial design
· Illustration (handmade or digital)
· Typography
· Packaging
· Photography
· Web design
· Video
· Animation
· 3-D pieces
· Studio (exceptional drawings and/or paintings)
· Self-promo

PROJECT DESCRIPTION

You need short descriptions for some of your pieces to help your visitors understanding your work, such as storyboards, branding collections, etc.

Examples:
Grant Burke (click Our Work link, then on any icon to see the project description)

Wonderful example (Brief/problem and solution): Bonds
The project itself (series of videos)


Storyboards need to have text
Storyboard 1
Storyboard 2


PDF PORTFOLIO
About PDF portfolios
Choosing Your Portfolio Artwork
How technically to create portfolio in InDesign and export to PDF for beginners

PDF PORTFOLIO EXAMPLES:
My First Graphic Design Portfolio for Job Interviews (from InDesign to PDF)
Alex Grant (Student)
Ben Paul (Graphic designer and art director)
Kelsey Heinrichs
Kate Margolis
Kevin Yuen-Kit Lo

RESUME
Resume tips
ATS (Applicant Tracking Systems)
Resume mistakes
Resume help 1
Resume help 2
Resume example
Latest articles about resume:
How to Pass the 6-Second Resume Test
Multiple Versions of My Resume
Resume Tricks That Don’t Work

INTERVIEW
Tell about yourself
Negotiating salary
"Short and Long-term Goals" Interview Questions
Things You Should Do Right After a Job Interview

OPTIMIZING IMAGES


8 Days Including sites with free images (down the page)
Videos:
Creating images with transparent background (PNG file)
Choosing the Right Images for your Website
Resize Image for Web
Instructions:
How to prepare your images and other files for the web


FREE IMAGES

8 Days (the list is a little down the page)
http://www.photosight.ru/ (this one is in Russian)

FREE FONTS

Fonts for designers
1001freefonts.com
dafont.com
fontsquirrel.com
acidfonts.com
netfontes.com
photoshopsupport.com



MY GENERAL COMMENTS AFTER MEETINGS

Here are the problems that most of you have and my solutions how to correct them
(Also, I am sending you emails with this info)

AFTER WEEKS 1 and 2


Resume:
- Do not use “intention” sections, something like: "Highly motivated student obsessed with type looking for work in a fast-paced professional environment." Such statements always sound similar and do not tell potential employers anything about who the student really is.
- Use first person pronoun instead of third person pronoun. Correct: I worked on a project (instead of: she worked on a project)
- Check your grammar, typos, punctuation, etc.
- Resume order:
1. Name
2. Address, phone, email, website, LinkedIn profile
3. Objectives or Summary Statement (optional)
4. Professional work experience (starting with the most recent one)
5. Other work experience (including volunteer work and other activities)
6. Relevant skills/Qualifications
7. Soft skills (If you are not sure about your best soft skills and characteristics, ask our coworkers, classmates, professors, or request recommendations on your LinkedIn profile from people who you worked with)
8. Languages spoken
9. Education (starting with the most recent one if you have several degrees or certificates)
10. Awards or other achievements


Works for the portfolio
In some folders I did not find enough works to choose from. Usually after my review, we leave approximately only 1/3 (1/2 in best scenario) of the best projects/pieces; therefore, if there are 15 works in your dropbox folder, only 5 could possibly be selected, which is not enough.
In addition, in some cases I did not find enough pieces at all to use for the portfolio. You know that there is an intense competition in all creative jobs and your work should be at least above average. Being hired is absolutely depends on your portfolio.
Please read this short article http://www.design-training.com/graphic-design/a/how-competitive-is-the-field-of-graphic-design.html


Variety of projects
We spoke about it and you have several good sites and examples with portfolio components that should be included. You have to have a mix of disciplines represented, not just one or two. Please find more different projects from other classes and add them to your folder. If they need to be fixed, improved, or redone, work on them as soon as possible.
Read this article again https://www.canva.com/learn/portfolio (and always thoroughly read all materials that I provide)


Images
You can use some of your good sketches or drawings, but the images have to have a very good appearance. If you take photos of your work, there should be good lightening, no shadow from camera or anything else, no flash reflection.
This video will help you to deal with your sketches and drawings
It is always better to scan them. In any case the resolution should be high, images must not be pixelated.
They have to be clean, no smudges on the background, spots, etc., background should be white or very light. If the quality is not so terrible, you can correct them in Photoshop (although it can take some time), but sometimes it is impossible to correct an image to be presentable enough for the portfolio.
So, if you have this problem, clean your drawing (use eraser, for example) and use scanner rather than your phone


File types
Use PDF only if you have a multiple page magazine or a brochure. In all other cases use jpg files, even if it is an ad campaign consisting of 3 ads.


File optimization
Read carefully these instructions and follow them working on each image, each file.
http://ellenclass.com/Work_with_Images.html (including file names rule)
This is very important! When I meet you for the individual discussions all your files have to be perfectly optimized and put in the corresponding folders.
I want to remind you that for optimizing images you copy the original files (Photoshop, Illustrator, InDesign), but do throw the original files away yet. When we are going discuss your projects, I will ask to correct many of them; therefore, you will have to return to the originals (you cannot do much with jpg files).
When you correct the file, you will optimize it again.


Design

It is not a design class (you had plenty before), and by this time you need to know how to deal with design and typography for your projects. In addition, we have to speak the same design language.
But looking at some of your projects I can see that you need to refresh some of your design knowledge.  
Now, please spend some time to watch and study these tutorials, then use what you have seen for the correction of your work. (Consider it as homework continuation).

15 Graphic Design Trends for 2019 – you always have to know the latest trends
https://www.youtube.com/watch?v=uM7XB0oUP7k (14 min)

Typography and Design
https://www.youtube.com/watch?v=mBoVoj5jLfc (16 min)

10 Typography and Design Tips for Beginners
https://www.youtube.com/watch?v=CAAbMj_vaW8 (9 min)

Common Design Mistakes
https://www.youtube.com/watch?v=mOA0WH00reA (10 min)

Simple Tips to IMPROVE your Design
(several examples of how move your design from good to perfect)
https://www.youtube.com/watch?v=53zf7pBjCaU (10 min)

Daily design inspiration – always look at and analyze good design
https://abduzeedo.com/

Note: bring something to write down the notes. I will be speaking a lot about your projects, and you have to do all corrections that I would mention.


Corporate or branding identity
If you have a campaign, corporate identity, or any project with several pieces, you will arrange the pieces together, approximately like here: https://www.davidairey.co.uk/work
Write one paragraph description (put it in dropbox as well)


Business card
Start thinking of your business card, do research of good examples (there are plenty on the internet), make some sketches. You will have a couple of weeks to create one, then I will ask you to send PDF to make it printed.
It doesn’t have to be fancy or expensive to print, but the design should be professional (layout, typography, hierarchy of information, color approach, white space, etc.).
For example: https://visme.co/blog/business-card-design-inspiration