DO NOT list; UX/UI:

Working on web design: UX/UI, User friendly website
User friendly website has an interface that is easy to navigate, usable and accessible, looks good, etc.
The main features:
- Consistency - making design coherent between pages and on the same page.: heading sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, photo choices, etc.
- Precedence - guiding the eye (visual hierarchy)
- Navigation - being able to figure out where to go or where you are; should be on the same place on each page.
- Usability - think about user tasks: certain things people need, expect and find without confusion,
- Design itself - alignment, clarity and white space, typography, etc. (read DO NOT list at the left)
And much more